Beyonce and Topshop owner Sir Philip Green have caused a fashion frenzy since announcing their collaboration to they are launch a new company together.
Queen B and the high street fashion house have teamed up to create Parkwood TopShop Athletic Ltd to produce a ‘global athletic street-wear brand’ which will include clothing, footwear and accessories.
Their aim is to create a fusion of fashion and performance. The company will produces collections for sports, dance and fitness and will be sold at Topshop stores from April 2016.
Beyonce is undoubtedly a style icon for her generation and her legions of fans will be desperate to get their hands on her latest fashion venture. There’s no way that this company will not take off.
‘I could not think of a better partner as I continue to grow the Parkwood business. I have always loved TopShop for their fashion credentials and forward thinking’ said Beyoncé.
‘Working with their development team to create and produce a technical and fashion led collection is exciting and I’m looking forward to participating in all aspects of this partnership.’
Sir Green said. “Being partners with Beyoncé and her team, who have the greatest creative energy and enthusiasm, is inspiring for all of the team at Topshop. We have much to achieve in just under a year, but we are all up for the challenge, and look forward to delivering athletic street wear in an inventive and exciting way.”
Beyonce following in the footsteps of past collaborations such as Kate Moss, Kendal Jenner and Kylie Jenner definitely has her heart set on success.
There is definitely a gap in the fashion market for their vision. There are a variety of sport company stores but none have the fashionable and iconic style what we expect for this collaboration to have.
Article Written by Rachael Nichol